122201 - Head of the advertising department

Oversees the company's product or service promotion activities. In order to attract consumers and buyers, they organize product or service advertising campaigns on social networks, in the media and other information resources.

Main activities

* develop advertising strategies and plans and oversee their implementation;
* organize the advertising creation process, ensuring efficiency and goal achievement control, and perform result analysis;
* manage department employees, set tasks and goals, take care of their motivation and qualification improvement;
* maintain relationships with clients, consult them about the provided advertising services, form advertising proposals and perform competitive environment analysis;
* prepare and manage advertising budgets and ensure expenditure control;
* represent the company in negotiations, international exhibitions, conferences and forums.

Characteristic competences

* consult on public relations issues;
* coordinate advertising campaigns;
* monitor key performance indicators;
* establish relationships with the media;
* identify buyer needs;
* manage the budget.