122202 - Head of public relations department

Leads the company's public relations activities. Follows social, economic and political events in the country that affect the organization and manages its reputation, reliability and image creation and maintenance.

Main activities

* develop public relations strategies and plans and oversee their implementation;
* prepare information programs or reports for lawmakers, the media and the general public to inform about the company or organization's plans, achievements and attitudes;
* manage department employees, take care of their motivation and qualification improvement;
* consult management on crisis and conflict management issues and represent the company in the media at conferences and forums;
* prepare and manage the budget and ensure expenditure control.

Characteristic competences

* develop public relations strategies;
* analyze external factors important to companies;
* establish relationships with the media;
* consult on public relations issues;
* organize press conferences.