122290 - Other managers in the field of advertising and public relations

This category includes other advertising and public relations executives who are not listed in subgroup 1222 „Managers in the field of advertising and public relations“ and who plan, coordinate the activities of companies and organizations, or companies providing advertising, public relations, and public information services to other companies and organizations, and oversee these activities.

Main activities

* taking into account the specifics of the ongoing activities, organize and manage the company's work, participate in negotiations, prepare contracts and business plans, and search for new markets;
* consult and manage activities related to advertising and public relations;
* ensure timely and accurate financial accounting and preparation of financial statements;
* organize employees' work, set annual tasks, and take care of professional development;
* ensure compliance with laws, regulations, and other legal acts.

Characteristic competences

* make strategic business decisions;
* prepare public relations strategies;
* create organizational structure;
* plan medium-term and long-term goals;
* carry out personnel management activities;
* manage financial resources.