122306 - Product development manager

Prepares a strategy for introducing new and existing products to the market, maintains good business relations with the company's customers, searches for new sales channels and customers.

Main activities

• conducts market research, analyzes sales plans and ensures their execution;
• is responsible for the new product development strategy, analyzes the market and competitive environment, forms the product range and pricing;
• coordinates the development of marketing tools and promotional materials;
• prepares contracts, reports, plans and searches for new markets; 
• organizes the work of employees, sets annual operational tasks and takes care of qualification improvement;
• represents the company in negotiations, exhibitions, seminars, conferences and forums.

Characteristic competences

• draw conclusions from the results of market research;
• identify market niches;
• analyze customer buying trends;
• plan medium-term and long-term goals;
• perform personnel management activities;
• manage the budget.