216307 - Packaging designer

Develops and designs packaging design, as well as prepares packaging design and specifications for mass, serial or one-off production products.

Main activities

advises clients, finds out their needs and requirements for packaging functionality; 
designs unique packaging, taking into account product identity, target audience and market trends; 
visualizes his design ideas using computer-aided design tools or by hand. 
ensures that the design of the packaging is in harmony with the user experience provided by the product and complies with technical and safety standards; 
cooperates with manufacturers and printing specialists, ensures proper transfer of design to production.

Characteristic competences

use specialized computer design programs, create and visualize packaging designs; communicate with stakeholders, ensure proper design implementation; discern brand identity and integrate it into packaging design; create a coherent product image and reveal brand values; choose the right visual elements, attract the target audience.